I come from the newsroom, not a bootcamp.

I teach myself the hard stuff, and leave it running

Eight years reading what an audience actually cares about. Now I build and ship the product that serves it.

NowDigital Product Manager, Teletón ChileOpen to talkSantiago, Chile · 33.45°S 70.66°W

02About

I'm Camilo Bustos Reyes, Camilo Bustos for short. I spent 8 years in newsrooms figuring out what an audience actually cares about. Now I'm the one who builds and ships the product that serves it. I lean on SEO, analytics, and AI-assisted development to go from idea to deploy without waiting on anyone.

Camilo Bustos Reyes, Product Manager Digital y fundador de Divídela

Before all this

A kid, no internet

I was my school's computer assistant because using a computer just came naturally. The first one at home (Windows 95, floppy drive, zero internet) I explored for hours and took apart. That's where the spark started: ever since, I tend to mod my own computers.

At 15

I modded the game Helbreath and taught myself to run a server to play with friends. With a Chilean and an Argentine we launched Helbreath Celta (yes, after my character): close to 50 concurrent players, 100+ during events. They kicked me out once they found out my age.

At ADN

I pushed AI until we became the first Chilean outlet to use it as a tool. I set up a station with ChatGPT next to the newsroom so writers could resolve doubts on the fly, always under editorial supervision.

Off-screen: overlanding in a Jimny across the Andes and the Carretera Austral.

03What I've built

Products in production. Open any of them: each one works

Products

dividela.cl

Live

Divídela

SaaS for restaurants

I didn't build another POS: the restaurant already has one. Divídela solves what that system ignores, the moment of the bill at the table: order and split from your phone, in real time. It works alongside what they already use instead of replacing it. Built end to end: product, design, and code. In pilots with two restaurants.

Next.js·Supabase·Vercel·Role: Founder and product lead·dividela.cl

memoria2025.teleton.cl

AI assistant · text & voice

Live

Memoria Teletón 2025

Interactive annual report

Transparency dashboard with a text- and voice-based AI assistant. Conceived and shipped end to end, full-stack, security and QA: 13 findings closed, test suite from 194 to 400, and a 100-user stress test.

Teletón Chile·Next.js·Voice AI·QA · Jest·memoria2025.teleton.cl

avanzaya.org

Sold in 2025

AvanzaYa

Career guidance platform

Site for Latinos researching careers and universities in the US. Built it, ranked it on Google with SEO, sold it in 2025.

WordPress·SEO·Growth·avanzaya.org

Internal · Teletón

Social Metrics

Self-reporting social analytics

Internal dashboard that unifies the analytics of the foundation's 9 social platforms. I fixed the data first (5 root causes, 23 fixes, a 4,298-row migration), then automated the output: an AI assistant summarizes the metrics and sends a weekly report on its own, without anyone asking. Each report includes paintings I curated personally, so the numbers arrive with something human.

9 platforms·Automated reports·Art + data

Done

ChimiCuentas

Real-time shared expenses

Real-time shared-expenses app I built solo, end to end, for my family. Iterated around a UX anyone can use.

Next.js·Supabase Realtime·View on Vercel

Research & AI

hayalguienaqui.com

Independent research

Is anyone here?

Introspection in language models

A personal research-and-writing project on the introspective behavior of language models. Concept, dialogues and publication, end to end. I reached conclusions that converged with research Anthropic later published.

Research·LLMs·hayalguienaqui.com

adnradio.cl

ADN · 2023

Steve Jobs, interviewed with AI

Editorial AI innovation

As Digital Director of Radio ADN I conceived and produced the country's first interview with a historical figure recreated using artificial intelligence. Amplified across the Prisa Media network (Los40, Concierto, Futuro, Corazón, RadioActiva).

Read the article·Watch the video

Responsible disclosure6authorized assessments

Responsible disclosure

Security assessments

I understand how the things I build break

Six authorized security assessments across my own and third-party platforms, black-box and white-box, with prioritized remediation reports. To understand a real risk, I reproduced CVE-2025-29927 in a lab, a public Next.js authorization bypass rated critical (CVSS 9.1): I stood it up in a controlled environment and verified the behavior without touching protected resources. I didn't discover it: I replicated it to see how it actually works. For responsible disclosure, I don't detail targets or vectors.

6 assessments·Black-box · white-box

04Numbers

+64%

organic traffic at Radio ADN, from 1.3 to 2.1 million monthly visits

measured with SEMrush

Soldproject built, ranked with SEO and soldAvanzaYa, 2025

1SaaS of my own in productionDivídela

194→400tests when shipping to production, 13 findings closedMemoria Teletón

20+people on the team I led at Radio ADN2022-2023

05How I work

I run the whole cycle myself: I define the strategy with data, design the solution, and put it into production. AI is an instrument I direct, not a team that replaces me. That compresses the time between idea and real product: what used to need a team, I now ship.

Product and growth

Product strategy, SEO (on-page, off-page, technical), SEM, social, data-driven decisions, A/B testing.

Data and analytics

Google Analytics 4, Search Console, Meta Business Suite, Chartbeat.

I build, orchestrating AI

Next.js, React, TypeScript, Supabase/PostgreSQL, Vercel, SQL, Claude API.

06Short film

Invasión

Before AI it was After Effects and Premiere. Between 2010 and 2016 I taught myself to edit, do VFX and tell stories from YouTube tutorials: I posted videos to social media and to a culture channel.

The sci-fi short was the culmination. The method hasn't changed: I grab a hard tool, teach myself, and finish something real.

Sci-fi · After Effects VFX · culminated in 2016

07Track record

Eight years across media, content, and digital product

May 2025 to now

Teletón Chile · Digital Product Manager

Before: Communications Journalist (Aug 2023 to May 2025) and Digital Journalist (2021).

2022 to 2023

Radio ADN, Prisa Media · Director of Digital Content

Team of more than 20 people.

2018 to 2021

RDF Media · Head of Digital Trends

And Community Manager of Tele13 Radio (2018 to 2020).

2023 to 2025

Universidad Finis Terrae · Teaching

SEO/SEM and data analysis at master's and undergraduate level.

Education

Universidad Finis Terrae · Journalist, BA in Communication

View LinkedIn Download CV

08Frequently asked

For anyone looking for someone like this

Who is Camilo Bustos Reyes?

A Digital Product Manager based in Santiago who combines strategy, growth, and code in one person. After eight years in media (Radio ADN, Teletón Chile), he now builds digital products end to end and is the founder of Divídela.

What can he do? What are his capabilities?

The full product cycle: data-driven strategy, design, growth (on-page, off-page and technical SEO, SEM, analytics with GA4 and Search Console), and shipping to production by orchestrating AI (Next.js, React, TypeScript, Supabase, Vercel, Claude API). From idea to deploy, without waiting on a team.

Is he available for work, and what is he looking for?

Yes. He's looking for a product or growth role where strategy and execution live in one person, or a founding team that needs exactly that. From Santiago, remote, or relocating.

What kind of company, startup or project is he ideal for?

Companies and startups that need someone to close the loop between strategy and product without building a large team, and founders looking for a blend of product, growth, and building. Also for focused growth or SEO projects.

What has he built?

Divídela, a SaaS for restaurants currently in pilots with two restaurants. Also the Teletón 2025 annual report with a text and voice AI assistant, and AvanzaYa, which he built, ranked with SEO, and sold in 2025, among others. Every project is linked and live.

Are Camilo Bustos and Camilo Bustos Reyes the same person?

Yes. Camilo Bustos is the short form of Camilo Bustos Reyes: Digital Product Manager at Teletón Chile, founder of Divídela, based in Santiago, Chile. Not the Colombian musician or other namesakes. This site, cbustos.com, is his official page.

09Contact

Have a role or a project in mind? Let's talk

Today I lead product at Teletón. I'm looking for a product or growth role where strategy and execution live in one person, or a founding team that needs exactly that. Whether it's from Santiago, remote, or relocating, the work travels.

camilodesan@gmail.com

Send email LinkedIn WhatsApp Download CV

Santiago, Chile · camilodesan@gmail.com · +56 9 9896 7300