I come from the newsroom, not a bootcamp.
Eight years reading what an audience actually cares about. Now I build and ship the product that serves it.
02About
I spent 8 years in newsrooms figuring out what an audience actually cares about. Now I'm the one who builds and ships the product that serves it. I lean on SEO, analytics, and AI-assisted development to go from idea to deploy without waiting on anyone.
Before all this
I was my school's computer assistant because using a computer just came naturally. The first one at home —Windows 95, floppy drive, zero internet— I explored for hours and took apart. That's where the spark started: ever since, I tend to mod my own computers.
I modded the game Helbreath and taught myself to run a server to play with friends. With a Chilean and an Argentine we launched Helbreath Celta —yes, after my character—: close to 50 concurrent players, 100+ during events. They kicked me out once they found out my age.
I pushed AI until we became the first Chilean outlet to use it as a tool. I set up a station with ChatGPT next to the newsroom so writers could resolve doubts on the fly, always under editorial supervision.
Off-screen: overlanding in a Jimny across the Andes and the Carretera Austral.
03What I've built
04Numbers
organic traffic at Radio ADN, from 1.3 to 2.1 million monthly visits
measured with SEMrush05How I work
I run the whole cycle myself: I define the strategy with data, design the solution, and put it into production. AI is an instrument I direct, not a team that replaces me. That compresses the time between idea and real product: what used to need a team, I now ship.
Product strategy, SEO (on-page, off-page, technical), SEM, social, data-driven decisions, A/B testing.
Google Analytics 4, Search Console, Meta Business Suite, Chartbeat.
Next.js, React, TypeScript, Supabase/PostgreSQL, Vercel, SQL, Claude API.
06Short film
Before AI it was After Effects and Premiere. Between 2010 and 2016 I taught myself to edit, do VFX and tell stories from YouTube tutorials: I posted videos to social media and to a culture channel.
The sci-fi short was the culmination. The method hasn't changed: I grab a hard tool, teach myself, and finish something real.
07Track record
Before: Communications Journalist (Aug 2023 to May 2025) and Digital Journalist (2021).
Team of more than 20 people.
And Community Manager of Tele13 Radio (2018 to 2020).
SEO/SEM and data analysis at master's and undergraduate level.
08Contact
Today I lead product at Teletón. I'm looking for a product or growth role where strategy and execution live in one person, or a founding team that needs exactly that. Whether it's from Santiago, remote, or relocating, the work travels.
camilodesan@gmail.com