Hi, I’m Camilo

3D illustrated portrait of Camilo Bustos Reyes, applied AI product specialist

Applied AI product specialist

I build digital products with AI that people actually use

About me

I'm Camilo Bustos Reyes, Camilo Bustos for short, an applied AI product specialist. Today I'm a Digital Product Manager at Teletón Chile and the founder of Divídela, based in Santiago, Chile. I spent 8 years in media and communications figuring out what an audience actually cares about. Now I take AI from idea to production: I decide which problem is worth solving with it, build it with AI-assisted development and put it in the hands of real users. I lean on editorial judgment, SEO and analytics to choose what to build and how to tell its story.

What I do

  1. Applied AI for product

    I decide which problem is worth solving with AI and leave it running in the hands of real users: text and voice assistants, menu and receipt reading, reports that arrive on their own.

    See it working
  2. End-to-end product

    Strategy, design and shipping in one person, with AI-assisted development. What used to need a team, I now ship.

  3. Growth and SEO

    On-page, off-page and technical SEO, SEM and social. At Radio ADN (2022 to 2023) organic traffic grew 64%, from 1.3 to 2.1 million monthly visits.

  4. Data and analytics

    Data-driven decisions and A/B testing. Google Analytics 4, Search Console, Meta Business Suite and Chartbeat.

  5. Editorial and aesthetic judgment

    Eight years in media and communications figuring out what an audience cares about. I choose what to build, how it looks and how to tell it so it reaches its audience.

    See a piece

I build with Claude Code on

Next.js, React, TypeScript, Supabase/PostgreSQL, Vercel, AI-assisted SQL, Claude API, OpenAI (Whisper and embeddings), ElevenLabs, Meta Graph and YouTube Data APIs, Playwright, Jest, Python.

Projects

SaaS for restaurantsLive

Divídela

Order and split the bill from your phone, in real time, alongside the restaurant's POS.

Campaign landing pageLive

Teletón 2026 campaign landing

The home page of teleton.cl for the 2026 campaign, with an AI bot that answers by text and voice.

Interactive annual reportLive

Memoria Teletón 2025

Transparency dashboard with a text and voice AI assistant, in production with 13 findings closed.

Teletón's transport systemIn internal production

T-Llevo

The foundation's transport with automatic assignment: 129 passengers moved in its first month.

Self-reporting social analyticsInternal · Teletón

Social Metrics

Analytics across 7 platforms that reports itself, with a weekly report summarized by an AI assistant.

Every project

The detail of each project: what I did, what with, and where to see it.

Products

Divídela

SaaS for restaurantsLive
dividela.cl

I didn't build another POS: the restaurant already has one. Divídela solves what that system ignores, the moment of the bill at the table: order and split from your phone, in real time. It works alongside what they already use instead of replacing it. Built end to end with AI-assisted development: product, design, and code. I piloted it with a real restaurant during 2026 and today it's in commercial launch, looking for its first paying customers.

Stack · built with Claude CodeNext.js 16, React 19, TypeScript, Tailwind 4, Supabase (Postgres, Auth, Realtime, Storage), Claude for menu import and translation, next-intl, hCaptcha, Resend, Playwright and Jest, Vercel.

  • Next.js
  • Supabase
  • Vercel
  • Role: Founder and product lead

Teletón 2026 campaign landing

Campaign landing pageLive
I recorded my iPhone screen on October 6, 2026, with the bot live in production. The voice is the bot's, and my spoken questions appear as text because screen recording doesn't capture the microphone. Waits and parts of the answers are trimmed in the edit. Claude (in Claude Code) wrote the script, proposed the art direction and built the edit and the music with code, with no video generator. The video is in Spanish.

The official page of the “Súmate a lo que nos une” campaign, home page of teleton.cl since August 7, 2026. The campaign is the work of the Teletón team. I designed and built the page with AI-assisted development. It is modern, simple and elegant, with a countdown, the 2026 ambassador and the anthem playing right on the page. Behind it I built a four-piece system across three repositories: the landing, an AI bot that answers by text and voice with its own backend, an admin panel with two-factor login and the panel the press team uses to publish news. The AI bot has been live on teleton.cl since September 22, 2026, and since that day the landing deploys automatically. I keep the bot up to date with the campaign. Before publishing a change I test it with a battery of more than 140 questions in text and voice, then ask the live bot directly. From the same launch: I handled the anthem's release as a single on Spotify (Teletón Music, with Princesa Alba and SINAKA) and designed and ran the meeting with content creators, with script, rundown and a presentation built as an HTML page.

Stack · built with Claude CodeLanding: Vite, React 19, TypeScript, Tailwind, GSAP, Playwright. Bot: Next.js, streaming Claude, Whisper, ElevenLabs, Supabase, admin panel with TOTP, Jest and rate limiting.

  • Teletón Chile
  • React
  • AI bot · text and voice
  • E2E · Playwright

Memoria Teletón 2025

Interactive annual reportLive
memoria2025.teleton.cl
AI assistant · text and voice

Transparency dashboard with a text- and voice-based AI assistant. Conceived and built end to end with AI-assisted development, and taken to production through security and QA reviews: 13 findings closed, tests grown from 194 to 400 and stable in a 100-user stress test.

Stack · built with Claude CodeNext.js, Supabase with document search, Claude, OpenAI embeddings, Whisper (speech to text), ElevenLabs (text to speech), MFA, Jest, Playwright, GitHub Actions.

  • Teletón Chile
  • Next.js
  • Voice AI
  • QA · Jest

T-Llevo

Teletón's transport systemIn internal production
T-Llevo: Home

Home

The app that moves the foundation: you request a van with a driver or book an electric car, and the system assigns it on its own. Each trip goes to the available driver with the fewest driving hours that week, while respecting shifts, legal overtime, absences and lunch. Nobody has to ask for a favor. Drivers see their day in a login-free PWA that works offline and move each trip forward one button at a time: its users are older and far from tech-savvy, so the bar was making it dead simple. I built it end to end with AI-assisted development, and in its first month (August 25 to September 25, 2026) it logged 94 trip requests (75 already completed), 129 passengers moved and 15 electric-car bookings, with 9 of the 13 areas registered in the app using it. Since launch it keeps growing with what operations need: if a driver is out, one button reassigns their pending trips in cascade, public holidays count as 100% overtime under Chilean law, each trip's hours are measured from the driver's own buttons (from leaving to getting back to base), and the system doesn't give another trip that day to a driver still on the road. Whoever requested the van can ask to cancel it (administration approves or rejects) and share the trip details as an image over WhatsApp or email, even before a driver is assigned, and if the trip was left waiting, they get an email as soon as one is assigned. The driver of an electric car closes their own booking with a reminder at return time. Every batch goes through an adversarial review with several agents before reaching production.

Stack · built with Claude CodeNext.js 16, React 19, TypeScript, Supabase, Web Push, email notices, ExcelJS, Vercel.

  • Teletón Chile
  • Next.js
  • Supabase
  • Offline PWA
  • Push alerts

Social Metrics

Self-reporting social analyticsInternal · Teletón
Internal · Teletón

Internal dashboard that unifies the analytics of the foundation's social networks and website (7 platforms connected as of September 2026). I fixed the data first (5 root causes, 23 fixes, a 4,298-row migration), then automated the output: an AI assistant summarizes the metrics and sends a weekly report on its own, and the monthly report comes out as a print-ready editorial deck. Each report includes paintings I curated personally, so the numbers arrive with something human. In August 2026 I added a campaign trend meter that follows the videos other people create with the anthem's sounds. On TikTok it runs on its own, with no official API: a browser robot reads the public data three times a day, measures plays and new videos per day, and reads the comments on the most-watched videos to classify their sentiment with AI (without storing authors). On Instagram it keeps count of the reels using the audio, and their plays are entered by hand. Every morning it sends the team a briefing with what's new, never repeating what was already reported.

Stack · built with Claude CodeNext.js, Supabase, Meta Graph API, Metricool, YouTube Data API, GA4, TikTok Display and Business APIs, Claude, puppeteer, GitHub Actions, Vercel.

  • 7 platforms
  • Automated reports
  • Trend meter
  • Art + data

Press news panel

Publish to the landing without touching codeInternal · Teletón
Internal · Teletón

So the press team could update the campaign landing's news without depending on me, I built a separate panel: they paste the link of a teleton.cl article, order a queue of three to five, change the cover and publish, and the panel publishes straight to the landing's repository through a GitHub App. It opens with a PIN plus a second factor, has an edit lock so two people never overwrite each other, optimizes the photos and emails a notice on every publication. In production since August 2026: every push to main runs over a hundred automated tests and a check that flags any password or key left in the code.

Stack · built with Claude CodeNode, Upstash Redis, GitHub App (publishes straight to the site's repository without touching code), sharp, TOTP, email notices, automated tests and a check for passwords or keys left in the code on every push to main.

  • Teletón Chile
  • Node
  • GitHub App
  • PIN + second factor
  • One editor at a time

WhatsApp appointment reminders for patients

WhatsApp appointment confirmations (in rollout)Technical support · Instituto Teletón
Mockup with fictional data · not sending messages yet

I'm supporting Instituto Teletón on a WhatsApp channel, run by an external provider, that will confirm and remind patients of their medical appointments. It is still being rolled out and does not message patients yet. My part is technical support: I set up the Meta platform (account, app, number, permissions and least-privilege credentials), reviewed the eight templates of the flow with quality and copy notes, and coordinate the connection with the provider.

StackWhatsApp Business Platform (Meta): account, app, templates, system user and permissions.

  • WhatsApp Business Platform
  • Technical support

AvanzaYa

Career guidance platformSold in 2025
avanzaya.org

Site for Latinos researching careers and universities in the US. Built it, ranked it on Google with SEO, sold it in 2025.

StackWordPress, on-page and technical SEO, Google Search Console.

  • WordPress
  • SEO
  • Growth

ChimiCuentas

Real-time household financesLive

A household-finance app I built solo, end to end. It brings personal and shared accounts together in one place, in real time: log an expense or income (or scan the receipt) and everyone sees it instantly. It adds savings, budgets, recurring income and who-owes-whom settlements, all guided by Chimi, an assistant that makes household money easy for anyone. Installable on your phone, with alerts.

Stack · built with Claude CodeNext.js 16, React 19, TypeScript, Supabase Realtime, receipt OCR with Claude, Web Push, ExcelJS, Vitest, Playwright, Vercel.

  • Next.js
  • Supabase Realtime
  • PWA

Post quoting tool

Quoting sponsored posts on the institutional networksInternal prototype · Teletón
Internal prototype · Teletón

Internal tool to estimate the value of company posts on Teletón's social networks: a guided eight-step flow that builds packages or custom quotes, converts to pesos at the day's exchange rate and generates the PDF and the approval email. It started from my own research of market rates. It stayed a working prototype in React (January 2026) and never reached production.

StackReact, Vite, Tailwind, Framer Motion, jsPDF.

  • Teletón Chile
  • React · Vite
  • 8 steps
  • PDF + email
Editorial judgment & AI

Digitón's first anthem

From an AI demo to the official songTeletón · 2025

When it was born in 2022, the Digitón was just Teletón's livestream. In 2025 I installed the concept that the Digitón is everything digital (social media, site and stream) and gave it a sound identity: the official anthem wasn't landing with younger audiences, so I gave myself the mission. I composed a demo with AI on Udio, and from it came “Digitón (Teletón 2025)”, recorded by Gino Mella: the first anthem it has ever had. That edition was the Digitón's best year in digital reach, with a record 233,570 unique viewers on Twitch, and the song reached 17,500 plays in campaign week and was used in 542 TikTok videos and 118 Instagram reels.

  • AI · Udio
  • Gino Mella

Is anyone here?

Introspection in language modelsIndependent exploration
hayalguienaqui.com

A personal project of exploration and writing on the introspective behavior of language models. Concept, dialogues and publication, end to end.

Stack · built with Claude CodeNext.js, Supabase, Vercel.

  • Exploration
  • LLMs

Steve Jobs, interviewed with AI

Editorial AI innovationADN · 2023
adnradio.cl

As Director of Digital Content at Radio ADN I conceived and produced the country's first interview with a historical figure recreated using artificial intelligence. Amplified across the Prisa Media network (Los40, Concierto, Futuro, Corazón, RadioActiva).

Strategy for Teletón's YouTube channel

Data, strategy and focusTeletón TV · YouTube
youtube.com/@Teleton_TV

In June 2026 I diagnosed the Teletón TV channel on YouTube by reading its data since 2019 and proposed its content strategy: shorts to capture, long videos to retain and a recurring series of testimonials to turn viewers into a community. The foundation already had a video portal of its own: I made the case for no longer sustaining it and concentrating video efforts on YouTube, and that was the path taken. The channel went from 37 thousand subscribers in June to over 50 thousand in September 2026 (public figure of the channel).

  • YouTube Studio
  • Content strategy

Communicate the cause better, in half the time

AI use cases and training across the foundationWorkshop · Teletón 2026
Workshop · Teletón 2026

I coordinated the mapping of 72 AI use cases across 9 areas of the foundation (May 2026) and designed and taught AI training sessions for teams across the whole foundation. Among them, this 75-minute hands-on workshop for the Communications team (July 2026): when to use Claude, Claude Cowork or Claude Design (the two-minute rule), how to write a professional prompt, and a team exercise that turns raw notes into a complete press kit, with fictional data. A 29-slide deck, five prompts ready to use the next day and a prompt library per project so the habit doesn't stay in the talk.

  • Teletón Chile
  • 72 use cases · 9 areas
  • Claude · Cowork · Design
  • 29 slides · 75 min

Security reviews

I use AI to check how what I build could breakResponsible disclosure
Mockup with fictional data · no real targets

More than ten authorized security reviews run with AI agents (Claude Code) between April and August 2026, on my own platforms and on third-party ones with permission. I turned the findings into prioritized fix lists and had each fix rechecked. For responsible disclosure, I don't name the targets.

  • 10+ reviews
  • Prioritized, rechecked fixes

Plan against fake sites

Spot the clone before it scams anyoneBrand protection
Mockup with fictional data · example brand

After the fraud with fake sites impersonating the previous campaign, I designed a brand-protection plan for Teletón: recovering the domains used in the scam through international arbitration, defensive registration of the credible variants and a 24-to-72-hour takedown protocol. I paired it with a tool of my own in Python, no dependencies, that generates hundreds of variants of the name, cross-checks them against public records of domain names and HTTPS certificates, and sorts the findings in a panel. The plan was presented and backed in principle by management, pending execution. The tool is a prototype.

Stack · built with Claude CodePython with no dependencies, public records of domain names and HTTPS certificates.

  • Python · no dependencies
  • Public domain-name records
  • Takedown in 24 to 72 h

Early adopter

I try new tools early and turn them into something you can see. In 2023 I produced Radio ADN's interview with an AI-recreated Steve Jobs, in 2025 I used AI to compose the demo of the Digitón's first anthem, and in September 2026, four days after Claude Opus 5.5 launched, I started directing this video with it.

Video · 2:46 · September 2026 · In Spanish

A walk through the fourth dimension

A video styled as a 16-bit game that explains the fourth dimension. I chose the topic and the style reference, and asked for it to play like a game, like Pokémon. Claude (Opus 5.5, in Claude Code) wrote the script and the code that draws every frame and generates the music, proposed the design alternatives and picked the base of each version from them. No video generator was used.

The three ideas the video ends on (the on-screen text is in Spanish)
  1. From one dimension down, you only see slices.
  2. A 4D being, if one existed, would see inside you.
  3. Time is the other fourth dimension. It doesn't work like space.
  • Claude Code · Opus 5.5
  • No video generator

Numbers

+64%

organic traffic at Radio ADN, from 1.3 to 2.1 million monthly visits

measured with SEMrush, 2022 to 2023

  • Sold

    project built, ranked with SEO and sold

    AvanzaYa, 2025

  • 1

    SaaS of my own in production

    Divídela

  • 194→400

    tests when shipping to production, 13 findings closed

    Memoria Teletón

  • 20+

    people on the team I led at Radio ADN

    2022-2023

  • 1st time

    Teletón has its own funds to promote its content: I unblocked the anthem's royalties, pending for a year, and activated YouTube monetization

    Teletón, 2026

  • +50K

    subscribers on Teletón's YouTube channel in September 2026, up from 37K in June

    public figure of the channel

  • 3

    AI products in real use: the Memoria 2025 assistant and the AI bot on teleton.cl, for the public, and Social Metrics reports, for the team

    Teletón, 2026

  • 129

    passengers moved by T-Llevo in its first month, across 75 completed trips out of 94 requested

    Aug 25 to Sep 25, 2026

I come from the newsroom, not a bootcamp.

I teach myself the hard stuff, and leave it running

Before all this

  1. A kid, no internet

    I was my school's computer assistant because using a computer just came naturally. The first one at home (Windows 95, floppy drive, zero internet) I explored for hours and took apart. That's where the spark started: ever since, I tend to mod my own computers.

  2. At 15

    I modded the game Helbreath and taught myself to run a server to play with friends. With a Chilean and an Argentine we launched Helbreath Celta (yes, after my character): close to 50 concurrent players, 100+ during events. They kicked me out once they found out my age.

  3. At ADN

    I brought generative AI into ADN's newsroom before the outlets we competed with: I set up a station with ChatGPT next to the newsroom so writers could resolve doubts on the fly, always under editorial supervision, and in 2023 I produced the country's first interview with a historical figure recreated with AI.

Short film

Invasión

Before AI it was After Effects and Premiere. Between 2010 and 2016 I taught myself to edit, do VFX and tell stories from YouTube tutorials: I posted videos to social media and to a culture channel.

The sci-fi short was the culmination. The method hasn't changed: I grab a hard tool, teach myself, and finish something real.

Sci-fi · After Effects VFX · culminated in 2016

Off-screen: overlanding in a Jimny across the Andes and the Carretera Austral.

Track record

Eight years across media, content, and digital product

  1. May 2025 to now

    Teletón Chile · Digital Product Manager

    Before: Communications Journalist (Aug 2023 to May 2025) and Digital Journalist (2021).

  2. 2022 to 2023

    Radio ADN, Prisa Media · Director of Digital Content

    Team of more than 20 people.

  3. 2018 to 2021

    RDF Media · Head of Digital Trends

    And Community Manager of Tele13 Radio (2018 to 2020).

  4. 2023 to 2025

    Universidad Finis Terrae · Teaching

    SEO/SEM, social media and data analysis in a master's and a diploma program (2023 to 2024), plus an undergraduate course (2025).

  5. Education

    Universidad Finis Terrae · Journalist, BA in Communication

Frequently asked

For anyone looking for someone like this

Who is Camilo Bustos Reyes?

An applied AI product specialist based in Santiago who takes AI from idea to production with editorial judgment and AI-assisted development. After eight years in media and communications (Radio ADN, Teletón Chile), he is now a Digital Product Manager at Teletón Chile and the founder of Divídela.

What can he do? What are his capabilities?

Applied AI for product, end to end: he decides which problem is worth solving with AI, builds it with AI-assisted development (Claude Code, Claude API, ElevenLabs, Next.js, Supabase, Vercel) and puts it in the hands of real users, like the text and voice assistant of Memoria Teletón 2025 (Teletón's 2025 annual report) and the AI bot on teleton.cl. He also brings data-driven strategy, design and growth (on-page, off-page and technical SEO, SEM, analytics with GA4 and Search Console).

Is he available for work, and what is he looking for?

Yes. Camilo Bustos Reyes is looking for a product or growth role centered on applied AI where strategy and execution live in one person, or a founding team that needs exactly that. From Santiago, remote, or relocating. You can reach him at camilodesan@gmail.com or on LinkedIn (linkedin.com/in/camilo-bustos-reyes).

What kind of company, startup or project is he ideal for?

Companies and startups that want to bring AI into their product and need someone to decide what to build, get it running and measure it, without building a large team. Also founders looking for a blend of product, applied AI, and growth, and focused growth or SEO projects.

What has he built?

Divídela, a SaaS for restaurants piloted with a real restaurant and now in commercial launch. Also T-Llevo, the internal system that runs Teletón's transport with automatic driver assignment, which moved 129 passengers in its first month. Memoria Teletón 2025 (Teletón's 2025 annual report), with its text and voice AI assistant, taken to production through security and QA reviews with 13 findings closed. The Teletón 2026 campaign landing, live at teleton.cl, with an AI bot by text and voice and a panel the press team uses to publish news without touching code. The AI demo that became “Digitón (Teletón 2025)”, Digitón's first anthem. And AvanzaYa, which he built, ranked with SEO, and sold in 2025, among others. Every project that is still online is linked and live.

Are Camilo Bustos and Camilo Bustos Reyes the same person?

Yes. Camilo Bustos is the short form of Camilo Bustos Reyes: applied AI product specialist, Digital Product Manager at Teletón Chile, founder of Divídela, based in Santiago, Chile. Not the Colombian musician or other namesakes. This site, cbustos.com, is his official page.

Have a role or a project in mind?

Let’s talk

Today I lead product at Teletón. I'm looking for a product or growth role centered on applied AI where strategy and execution live in one person, or a founding team that needs exactly that. Whether it's from Santiago, remote, or relocating, the work travels.

Santiago, Chile · camilodesan@gmail.com · +56 9 9896 7300